Googling yourself is one thing and we have all checked out how our brand shows up online - but we have also had to trawl through thousands of incorrect matches - its time consuming, inaccurate and positive outcomes are rare. We have worked with brands to create their own social media monitoring dashboard - not just for the marketing team, but for CxO level reporting. We have also build algorithms…

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WiFi - it's everywhere. It's a huge opportunity for most brands to leverage from. But very few do... Whether a retail brand, or a brand with foot-fall in some other way, it can be an amazing channel to reach potential customers. And in particular, the Yooth (street lingo). We have set up a number of brands with social WiFi. When visiting customers see your 'free wifi' and try to connect, it sends…

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For many years now (the beards are greying), we have been involved in SMS marketing. It started in the first dotcom boom with us providing SMS marketing to major brands - so they can interact with their customers and target new potential customers matching specific demographics. A lots changed between then and now. We even bought new suits. And that's a big change. Now our customers still use SMS…

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