Googling yourself is one thing and we have all checked out how our brand shows up online - but we have also had to trawl through thousands of incorrect matches - its time consuming, inaccurate and positive outcomes are rare. We have worked with brands to create their own social media monitoring dashboard - not just for the marketing team, but for CxO level reporting. We have also build algorithms…
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WiFi - it's everywhere. It's a huge opportunity for most brands to leverage from. But very few do... Whether a retail brand, or a brand with foot-fall in some other way, it can be an amazing channel to reach potential customers. And in particular, the Yooth (street lingo). We have set up a number of brands with social WiFi. When visiting customers see your 'free wifi' and try to connect, it sends…
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Who knows. What we do know is that WhatsApp is currrently kicking it when it comes to consumer interaction. Its awesome when chatting to groups, communities and fanzones. But, did you know you can hook WhatsApp into your business and have a new channel to interact with your customers? True story. Lots of our clients now have WhatsApp inbound communication channel for their customer services team…
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For many years now (the beards are greying), we have been involved in SMS marketing. It started in the first dotcom boom with us providing SMS marketing to major brands - so they can interact with their customers and target new potential customers matching specific demographics. A lots changed between then and now. We even bought new suits. And that's a big change. Now our customers still use SMS…
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